Stories humanise brands and make the audience relate to them. Intentional PR replaces feature-heavy communication with narratives that reflect shared values, challenges, and aspirations. Ultimately, brands are humanised, and brand recall is optimised. In this fiercely competitive marketing landscape, that is the only aspect that can reduce customer migration. https://pelladynamics.com/blog/how-strategic-emotion-drives-brand-loyalty-a-deep-dive-into-intentional-pr